Title : Using Long Tail Keywords To Drive Traffic And Get Best CPC
Link : Using Long Tail Keywords To Drive Traffic And Get Best CPC
Using Long Tail Keywords To Drive Traffic And Get Best CPC
How Internet Search Engine Works
There are hundreds of millions of websites available on the internet, from personal, to business, entertaining to informative. These websites contain millions of webpages that has to be searched through to find best results from a query. How we find these sites varies, a lot of websites does commercial advertising on television, flyers or radios, but most search for sites are done by internet search engines such as Google or Bing. These websites hold a vast amount of information on thousands of topics, from "how to go to heaven to how to live in happily in hell."
Internet Search Engine
Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:
By targeting longer, more specific long-tail keywords in your Ad-words campaigns, you can get higher ad rankings on relevant searches without having to pay a premium for every click.
Internet Search Engine
Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:
- They search the Internet based upon keyword query
- They keep an Index of word results and where to find them
- They allow us to search for words in those index
By targeting longer, more specific long-tail keywords in your Ad-words campaigns, you can get higher ad rankings on relevant searches without having to pay a premium for every click.
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they�re closer to a making a purchase.
Take this example: if you�re a company that sells classic medicine, the chances are that your pages are never going to appear near the top of an organic search for �medicine� because there�s too much competition . But if you specialize in, say, New Cancer Treatment Medicine, then keywords like �New Cancer Treatment Medicine� are going to reliably find those consumers looking for exactly that product.
Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.
Head Terms Vs Long Tail keywords
Head terms are just as the name suggest, these are top or starting search terms which are usually nouns or sometimes direct adjectives. Let me give you some example of a head word "Television", If you have a website that sells TV and your site is actually crawled by the keyword "Television", chances are that your site be listed in the top ten results are little to none! Website marketing and sales is a Dragon vs Dragon industry, it is fierce and competitive. Suppose you sell a specific type of television, say you sell Televisions that has WiFi and specifically made for gaming, a long tale keyword like "WiFi Gaming Television" would definitely drive more sales searches to your website.You may draw less traffic with these Long tale Keywords, but the traffic you draw will be better and has a 50% more chance of making you revenue.
Take this example: if you�re a company that sells classic medicine, the chances are that your pages are never going to appear near the top of an organic search for �medicine� because there�s too much competition . But if you specialize in, say, New Cancer Treatment Medicine, then keywords like �New Cancer Treatment Medicine� are going to reliably find those consumers looking for exactly that product.
Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.
Head Terms Vs Long Tail keywords
Head terms are just as the name suggest, these are top or starting search terms which are usually nouns or sometimes direct adjectives. Let me give you some example of a head word "Television", If you have a website that sells TV and your site is actually crawled by the keyword "Television", chances are that your site be listed in the top ten results are little to none! Website marketing and sales is a Dragon vs Dragon industry, it is fierce and competitive. Suppose you sell a specific type of television, say you sell Televisions that has WiFi and specifically made for gaming, a long tale keyword like "WiFi Gaming Television" would definitely drive more sales searches to your website.You may draw less traffic with these Long tale Keywords, but the traffic you draw will be better and has a 50% more chance of making you revenue.
Best Site Creation Practice
When creating your website, its better to adhere to the following principles. Principles which will provide a better user experience.- Create a website with simple yet sophisticated design. Never create a website looking like a generic paid to take survey site!
- Easy Navigation: Consumers love sites that are not mind boggling and easy to navigate and read, you will have returning visits.
- Be precise and to the point. Don't create unnecessary reading or navigating to you visitors
- Read on search Engine Optimization (SEO) Practicing long tail keywords
So articles Using Long Tail Keywords To Drive Traffic And Get Best CPC
that is all articles Using Long Tail Keywords To Drive Traffic And Get Best CPC This time, hopefully can provide benefits to all of you. Okay, see you in another article posting.
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